How to make money with Facebook ads

A social network that has more than 400 million users can be used in number of ways to make money online. One of the best ways to make money from Facebook is by creating targeted ads. Facebook ads are effective if you’re pitching attractive offer for users. The best thing about Facebook ads is that you can target your ad as per demographics and type of audience. You can even target your ads as per age, sex, hobbies and interest which makes it effective and more targeted ad. So you get this much flexibility of targeting your ads which you don’t get with search engine ads.

Getting started with Facebook ads

Before you start your Facebook ad make sure you follow these steps. These steps ensure that you’re getting more out of your investments at Facebook ads. In this hub i'm assuming that you're going to promote affiliate products but if you wish to promote your own product or site then same steps applies with little modification.

Step 1: Sign up to affiliate networks
You can sign up for shareasale affiliate network or clickbank or leadbolt for promoting high profit products. Clickbank offers convert less for some people so i suggest you to sign up for shareasale or pepperjam networks or other reputable affiliate networks.

Step 2: Select Product
Make sure you select the right product that doesn’t violate Facebook ad guidelines. You can also take a look atsuggested best practices andcommon rejection reasons before you write your ad on Facebook ads page.

Step 3: Landing Page
Get a domain name that resembles with the name of product then get a reliable cheap hosting from hostgator for your landing page. Write a small sales copy for products landing page so that buyers can read the information and click on sales link on that page.

Step 4: Paypal or Credit card Setup
Sign up to paypal and add enough balance so that you can run Facebook ad campaign for at least month. This is optional step if you’re going to pay using credit card.

Ad Image: If you want to use images in your ads then make sure you hire professional designer to create catchy product banners that people will click. Image space allotted to you is 110x80 so make sure you create effective ad in this size.

Ad copy: Make sure you get your ad-copy written by copywriter for better conversion rates. Your headline should be in 25 letters or less and content of ad should be upto 135 characters.

Creating Facebook ad

• Login to your facebook account, click on “create ads”
• Enter your affiliate link: You’re not allowed to have pop-ups and exit popup in your affiliate page.
• Choose audience: You can filter the audience as per filters like sex, age, gender, keywords and location.
• Create you ad: Post your title and description along with photo that you’ve selected to promote your product or offer.
• Daily budget: You can either choose cpc or cpm model. My suggestion is to select CPC model if you wish to get better conversion for your affiliate links. The minimum budget is 1$ set by Facebook make sure you keep ad under your budget.
• Duration: You can also specify a particular start and stop date.
• Check everything regarding your ads presence and make sure you’re satisfied with the ad-campaign.
• Enter your billing information and submit your ad.
• If your ad gets rejected make sure you create ad with another product and also correct any issues that Facebook ask you to look on.
• Once your ad is approved then make sure you check progress of it and make changes in it based on the campaign results. Real-time report of Facebook shows who’s clicking on your ads and by seeing this you can make improvements to your ads.

There are many rules that apply when it comes to posting ad on Facebook. Make sure you read all the guidelines and terms before you post your ad on Facebook.

Bids, Budgets and Profits

Before you post your ad on Facebook you need to consider few things related to conversion.

• Make sure you select high gravity or high sales percentage product. If you select product that has recurring commission then that’s bonus.
• Feel free to bid high on your ad as you’ll be discounted with difference if the bid turned out to be with less cost.
• You need to calculate how many clicks you need to cover your cost of advertising. If your product costs 45$ and you spent 15$ for your product then single converted click will likely to cover your campaign cost.
• Your profit will increase with your budget but you’ve to keep eye on conversion and need to make changes to your ads as per results.

In this hub, you’ve learned how to set Facebook ads for your affiliate links to convert into sales. Facebook being high traffic and targeted sales funnel you’ll see good results with it.